Readings due 6 pm Monday before class on Tuesday. Please categorize as “reading.” This is a reflection, not a summary. At the close of the post, include questions (2-3) for discussion that have been sparked by the reading.

Week 2: Readability and Meaning

• Storytelling: Inverted pyramids and How to Write a Good Story in 800 Words or Less, Roy Peter Clark, Poynter Institute
• Klare’s “Useful Information” is Useful for Web Designers (Zibell, eReserve)
• F-Shaped Pattern For Reading Web Content, J. Nielsen Alertbox, 17 April 2006.
• Web Writing for Many Interest Levels

Week 3: Hypertext Theory

• “Structural Patterns and Hypertext Rhetoric” (Bernstein, eReserve)

Week 4: Digital Asset Management

• Executive Guide: Content Management – DarwinMag has been consumed by CIO.com
• Manage, Don’t Mangle, Your Digital Assets

Week 5: Visual Storytelling

• Jean Vanderdonckt, “Visual Design Methods in Interactive Applications” and Information Design in Motion from Content and Complexity: Information Design in Technical Communication by Michael J. Albers and Beth Mazur (ed) (eReserve)
• Discussion Group 2 (see assignments page!)

Week 6: Organizational Storytelling

• Elements of Good Storytelling
• Discussion Group 3 (see assignments page!)

Week 7: Moving Pictures and Sound

• Providing Ubiquitous Gigabit Networks In The United States (pdf)
• Flash Journalism: Professional Practice Today
• Discussion Group 4 (see assignments page!)

Week 8: Online Credibility

• Measuring Online Trust of Websites: Credibility, Perceived Ease of Use, and Risk (pdf)
• Credibility Assessment of Online Health Information
• Discussion Group 1 (see assignments page!)

Week 9: Participatory Media

• Anonymous. (2007). Clarifying IBM’s strategic mission for social media: an interview with Philippe Borremans. Strategic Communication Management. Vol. 11, Iss. 3; p. 24. ProQuest. ABI/INFORM Global database. (Document ID: 1263791161)

• Smith, S. (2007). Why employees are more trusted than the CEO. Strategic Communication Management, 11(3), 7. ProQuest. ABI/INFORM Global database. (Document ID: 1263791031).