Archive | April 2007

Week 5 Notes – Tu

Visual Design

“Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.” —Paul Rand, 1997 (tip)

  • Discussion Leaders – Group 2
  • Lecture/Workshop
  • Your Drafts
  • Feedback on story drafts
  • Group work
  • NEXT WEEK: WE START AT 6 PM! (our guest speaker has to catch a 6.50 bus)
  • Group 3 leads discussion next week – remember reading assignments&questions

An infographical movie about Google’s “Master Plan.” See website for textual presentation of information; credits. (tip)
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Group Project Links

Barrie, Chloe, Kai-Chen, and Vaun
— Suggest you categorize posts
— Suggest you do not publicize phone numbers (you can create a pswd-protected page)
— Delete the “about” page ( and rename the 4-2-4 page “About”
— Customize the design & the tagline

Kevin, Kristina, Stephanie
— Remember to set up categories for blog posts
— Customize the design & the tagline

Magnus, Luke, Tony

Content to consider including:

  • Bios of team members
  • Meeting notes (blog posts, tagged appropriately)
  • Research found (blog posts, tagged appropriately)
  • Competitive websites (blog posts, just like last quarter)

Notes from Dan Lamont

  • The big picture of digital asset management
  • Essential color management
  • Logical work flow and practice


48 Tips in 48 Hours

From the National Writers Workshop in Hartford CT and Poynter. Examples:

  • Be a reader. Friedman quoted from “Reading Like a Writer,” by Francine Prose. “Writers learn from reading the work of their predecessors.”
  • Be curious, no matter what you’re writing. “Writing is having an innate curiosity about life. Even if you write fiction. You’re writing more than fiction, you’re writing about life.”
  • “Why do my readers care about this story now?”
  • Team up.  Everyone has different strengths.
  • “I look for stories about the human condition, the small stories that say something about who we are and where we are.”
  • “Read the damn clips.” Newspapers are losing their institutional memory. Report the story that’s happening now, and tell the readers about the story that happened a decade ago.

Week 3 Notes

Hypertext Theory:

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Readability Assignment

Using Word’s built-in Flesch-Kincaid tool:
Fiction. Chapter 1, Huckleberry Finn. Grade level: 5.8

Seth Goodin’s Blog Post. Take a risk? Grade level: 6.0

Kathy’s blog post (political news): Copyright Proposal Dooms Online Radio. Grade level: 8.2

Book Review (USA Today): Mass collaboration could change way companies operate. Grade level: 9.6

Book Review (Connie Crosby Blog): Wikinomics: Mass Collaboration Coming Your Way. Grade level: 12.1

Book Review (EducationPR Blog): Book review: Wikinomics. Grade level: 13.1

Book Review (Newsday): Businesses beginning to see the benefits of wikis. Grade level: 13.2

Apple’s iPhone (first two screens) promo copy: Overview and iPod. Grade level: 13.9

Week 2 Notes