- Individual learning goals
- Fashion a schedule
- Content assessment, planning
- Our next meeting
Introductions, learning goals, schedule
- Who are we
- What do we want to accomplish
- When do we meet, and for what purpose
- Suggestion: share links on Diigo to practice collaboration tool (private com586 group)
- Assessment: project based on your learning goals which we’ll turn into a learning contract
Content assessment, planning
- Why does a lot of web content suck?
- Failure to meet user needs and objectives – what does this mean?
- Multiple owners within the organization (“politics”)
- Most people haven’t been trained to be an editor or a publisher
- What else?
- Content strategy: planning for the creation, delivery and management of useful and usable content (adapted from Kristina Halvorson, Content Strategy For The Web)
- Text, graphics, photos, video, audio, PDFs, database info
- Strategy … is what?
* What content is needed and why? For what audience?
* How will audience find it?
* Who is the SME (subject matter expert)?
* Who is in charge of creating, editing, managing (lifetime)?
* How does it get online — in what form, who approves it, who posts it?
* What are archiving requirements (some specific to industries)
- What’s the difference between strategy and tactic?
- Existing sites: content inventory (audit)
- Look at ALL the content
- Quantitative audit: glorified site map
- Qualitative audit: annotated site map w/judgments (what kind of judgments might we make?)
- Content inventory (usability.gov)
- Doing a content inventory (or, a mind-numbingly detailed odyssey through your web site) (AdaptivePath)
- Taking a content inventory without losing your mind (Monash University, Australia)
- Content inventory links on Delicious
- Content inventory links on Diigo
- Content inventory xls template (Google doc)
- Existing and conceptual sites: content analysis, best practices
- What are the business goals for the site?
- What are our audience goals?
- How do we make these congruent?
- Things to decide:
- Voice (push for “human”)
- Style guide
- Who gets to post live?
- Content frequency (blogging?)
- Things to know:
- What other channels are you using (or planning to use), digital or analog
- Existing sites: get your web logs
- How to integrate social?
- Best practices in your industry sector (trade press, awards, research papers)
- Who do you benchmark against? What do their sites look like?
Next: Content curation
What is it/how does it differ from UGC
- Task 1 : live blog something — either something that is really live or a speech/lecture that you listen to at TED or on YouTube – but no invoking “pause”!
- Task 2 : Storify something — I do not recommend that this be “live” but it should be timely (“newsworthy”). Include tweets, news stories, blog posts — it needs a picture from somewhere (or it won’t get featured on the Storify home page)
- Where do we want to share these assignments? Here? On your own blogs?