Inaugural Class


  • Introductions
  • Individual learning goals
  • Fashion a schedule
  • Content assessment, planning
  • Our next meeting

Introductions, learning goals, schedule

  • Who are we
  • What do we want to accomplish
  • When do we meet, and for what purpose
  • Suggestion: share links on Diigo to practice collaboration tool (private com586 group)
  • Assessment: project based on your learning goals which we’ll turn into a learning contract

Content assessment, planning

  • Why does a lot of web content suck?
    • Failure to meet user needs and objectives – what does this mean?
    • Multiple owners within the organization (“politics”)
    • Most people haven’t been trained to be an editor or a publisher
    • What else?
  • Content strategy: planning for the creation, delivery and management of useful and usable content (adapted from Kristina Halvorson, Content Strategy For The Web)
    • Text, graphics, photos, video, audio, PDFs, database info
    • Strategy … is what?
      * What content is needed and why? For what audience?
      * How will audience find it?
      * Who is the SME (subject matter expert)?
      * Who is in charge of creating, editing, managing (lifetime)?
      * How does it get online — in what form, who approves it, who posts it?
      * What are archiving requirements (some specific to industries)
    • What’s the difference between strategy and tactic?
  • Existing sites: content inventory (audit)
  • Existing and conceptual sites: content analysis, best practices
    • What are the business goals for the site?
    • What are our audience goals?
    • How do we make these congruent?
    • Things to decide:
      • Voice (push for “human”)
      • Style guide
      • Who gets to post live?
      • Content frequency (blogging?)
    • Things to know:
      • What other channels are you using (or planning to use), digital or analog
      • Existing sites: get your web logs
      • How to integrate social?
      • Best practices in your industry sector (trade press, awards, research papers)
      • Who do you benchmark against? What do their sites look like?

Next: Content curation

What is it/how does it differ from UGC

  • Task 1 : live blog something — either something that is really live or a speech/lecture that you listen to at TED or on YouTube – but no invoking “pause”!
  • Task 2 : Storify something — I do not recommend that this be “live” but it should be timely (“newsworthy”). Include tweets, news stories, blog posts — it needs a picture from somewhere (or it won’t get featured on the Storify home page)
  • Where do we want to share these assignments? Here? On your own blogs?

About Kathy E. Gill (@kegill)

Digital evangelist, writer, teacher. Webmaster at King County Elections; educator at UW. Transplanted Southerner; teach newbies to ride motorcycles! @kegill,,

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