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Content Marketing Worksheets – HooDoo

Hey all,

Last class I said I would publish the workbook I put together with spreadsheets for: HooDoo Editorial Calendar, Social Editorial Calendar, Blog post scheduling and Ideas, Facebook & Twitter engagement measuring. Here you go! Let me know if you have any suggestions along the way if you end up using it. I’d like to keep in touch about how these planning documents evolve for each of us. I feel that they are very important.


HooDoo Content_Marketing_Priorities


If anyone needs a list of SM policies for review

Here’s a big ol’ list of them. Pretty cool, actually…

The 50 “Loudest” Websites of 2006

Information Architects of Japan lists its 2006 picks for services, news, social networks, social links, corporations and blogs. Its heuristics: content, design, usability,  behavior and marketing. For reference, it includes a website’s Alexa rating, but that’s not a measurement.

Some sites that might be new to you:

  • 37signals – I would have put this in the services camp. Time called the company a “rising star.” Their online (Web 2.0) services: Basecamp (project management); Backpack (information manager), Campfire (real-time group chat), Highrise (a simple CRM tool). Unlike many Web 2.0 technologies, these are free only for a trial (30 day) period — except for Campfire, which is free for four simultaneous connections.
  • memeorandum  – My personal favorite for finding out what the political blogosphere is talking about right now. Recently added an achieve feature. Maybe they were thinking about academics, researchers?
  • – IA’s “clear winner” in link lists trumped digg as well as (but not by much).
  • subtraction – A blog written by the (35 yo) creative director at the NYT online.

Note, I found IA because of their Web Trend Map.  I no longer remember how I found out about it, though!

48 Tips in 48 Hours

From the National Writers Workshop in Hartford CT and Poynter. Examples:

  • Be a reader. Friedman quoted from “Reading Like a Writer,” by Francine Prose. “Writers learn from reading the work of their predecessors.”
  • Be curious, no matter what you’re writing. “Writing is having an innate curiosity about life. Even if you write fiction. You’re writing more than fiction, you’re writing about life.”
  • “Why do my readers care about this story now?”
  • Team up.  Everyone has different strengths.
  • “I look for stories about the human condition, the small stories that say something about who we are and where we are.”
  • “Read the damn clips.” Newspapers are losing their institutional memory. Report the story that’s happening now, and tell the readers about the story that happened a decade ago.

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